Case study Caterpillar Essay Example | Topics and Well Written Essays - 750 words

Case study Caterpillar - Essay Example Hence, community services were not in its agenda in the initial years of its establishment in the city of Piracicaba in Brazil. (Griesse, 39) Piracicaba is located in the deep interior of the state of Piracicaba which is the most industrialized as well as agriculturally advanced area of Brazil. Caterpillar entered the city of Piracicaba in 1970s as the first international firm setting up a business there. The setting up of a branch of a internationally known firm like Caterpillar came as a surprise to the city as the time when the big corporate house of United States made its entry into the city, the city was encountering a lot of economic and political problems. The decision of setting up business of Caterpillar in Piracicaba of Brazil under such turbulent economic and political scenario was not, however, random. A number of factors induced the world leader in the construction business and in the production of mining equipments, Caterpillar, to venture into the city of Piracicaba. Actually the location of the city and its small town environment attracted the executives of the firm to set up their branch in    Piracicab a. Apart from these, the officials from Piracicaba also undertook huge effort to convince the firm to set up a business there by saying that the process of industrialization could only solve the problems facing the city. (Griesse, 39, 40, 41)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In its initial years, Caterpillar went through a number of challenges in the form of several social and political movements that took place in Brazil in late 1970s and early 1980s. During this turbulent socio-political scenario, the company put its major focus on strengthening its feet in the city. Hence, it was little responsive to the process of volatile developments of the city in its social and political spheres. During its initial years of establishments, the company found it beneficial for its