AL 8 Response CRJ 546 Essay Example | Topics and Well Written Essays - 250 words

AL 8 Response CRJ 546 - Essay Example that when attacks occur, we become cautious about attacks but with the passage of time, out security level gets to an average level and the probability of attacks increases again. Jennifer has answered to the questions in the form of one big paragraph. She has started with the purpose of building the Department of Homeland Security which is to fight terrorism at home and abroad. She has defined catastrophic terrorism as an attempt to gain access to weapons. She has rightly said that terrorists can attempt to target the infrastructural and agricultural facilities in order to paralyze the United States. She has also rightly said that with the passage of time people are getting less cautious towards security. Mandi has taken a very sensible approach while answering the questions. She has answered each question separately. She has given the example of 9/11 attacks and has said that those attacks were a reality check for the United States to know whether we should take mass-level security related corrective measures or not. The writer has rightly said that the repetition of the attacks is probable as we sit back and think that it will not occur again. However, there is lack of details on whether Americans, as a nation, have forgotten the reality of terrorist attacks or not. The writer has written about the approach of the government in this regard more than that of the people of the United

Human Resources Essay Example for Free

Human Resources Essay Human resources involves a wide variety of activities related to the arrangement and implementation of organisational policies, the requirement of opportunities for monitoring, evaluation and change and the application of resources to the fulfilment of organisational ends. Aspects of people management include: * The recruitment, retention and dismissal of staff. * The training, development and promotion of staff. * Liaison with employee organisations and trade unions. These are areas with which the human resources staff is involved. The overall purpose of the human resources function can for that reason be identified as: * To attract and retain good high-quality staff. * To ensure that the organisation operates within the law in relation to employment and health and safety. The Philip Markham organisation believes they will not be successful if they do not have the commitment of all staff and intend to look after all their employees needs through the functions of the human resources department. Finance The overall contribution of the finance function can be grouped in to three main areas: Preparing accounts. Preparing wages and salaries. Obtaining capital and resources. Philip Markham employs ten members of staff in the finance department. The department makes sure internal customers receive the money they are owed and customers pay their bills. To keep control of finances the organisation allocates different department budgets and expects them to keep to there planned levels income and expenditure. Finance also has the task of preparing all the accounts each year so that they comply with legal responsibilities to the Inland Revenue. They also complete VAT returns to HM Customs and Excise. Pete Martin the management accountant at Philip Markham is responsible for checking that production levels and sales are on target. He advises all internal customers who are the directors, about the current financial health of the organisation on a weekly basis. An additional responsibility for the finance function is advising the organisation about more money for the purpose of expansion to buy raw materials or expensive equipment so it can remain competitive obtaining extra finance, called CAPITAL at the best rates possible. Production The contribution production makes to the overall business is to make a product and provide a service. The core function of the production department is to obtain the resources required by the organisation and transform those into a product. The production function is also concerned with organising the resources to produce the goods and service in the most appropriate way. Philip Markham carry out three different operations in their production department, these are as follows: Purchasing Manufacturing Despatch The layout of the production area has been designed to maximise the flow of materials when producing the shirts from cutting to finishing. The cutting area is near to the stores so that materials can be transported the minimum distance. Quality control is extremely important to Philip Markham and each team cutters, machinists and finishers is responsible for ensuring that quality is right at every stage of the process. The shirts and ties pass to the packing department, which is part of despatch. All items are boxed and labelled and goods linked to the correct paperwork and the dispatchers that each box includes the correct delivery note and advice note for the haulier. Also part of the production function is purchasing staff and the designers. Purchasing is responsible for obtaining the best quality fabrics at the best prices and making sure all raw materials are delivered on time. Sales and Marketing The contribution sales and marketing makes to the overall business is to identify what the customer needs and providing it. The activities of sales and marketing include: Market research to find out what customers need and customer opinions on proposed and existing products or services. Promotion to inform the customers that their particular organisation can fulfil these needs. Sales to provide the goods or service the customer thinks he or she needs. The contribution of sales and marketing is vital in that it directly influences the number of sales that are made and as a result the profitability of the company. Each functional area operates to support the business aims and objectives and a range of activities goes on in each one. How the functional areas interact with one another is important. For an organisation to be efficient and effective there must be links between the people who work in different functional areas, especially when their activities overlap. Philip Markham is aiming to set up an e-commerce site to sell classic menswear and their objective is to be the leading British supplier of this type of clothing on the Internet within the next two years and double sales home and abroad within the same period. In order to achieve such a particular set of aims and objectives the organisation will need the support of a representative from finance, production and sales and marketing. The finance representative can present all the facts and figures that need to be considered when exploring this venture. The overall budget set-aside for web-page development and marketing is à ¯Ã‚ ¿Ã‚ ½80,000 in the first year. Tina the financial manager believes this is generous given the financial position of the company. She believes it will be vital to control costs of setting up this new venture and to focus on those products that will bring in the most profit for the company. Her key consideration is that the site should be secure (identified by a padlock symbol), as payments will be made over the Internet. She has also advised that because VAT regulations differ, a separate order form would need to be completed by purchasers from abroad. The site would have to have a communications link with finance as all payments must be logged, collected and recorded by finance before orders are fulfilled by dispatch. Finance would have to notify dispatch when payments had been received. Only then can goods can be sent. The production representatives Tariq Choudrey (Production Director) and Marsha Webb (Manufacturing Manager) have concerns about the Internet site. Marsha believes there is a limit as to how much production rates can increase to meet additional orders without sacrificing quality. Details which need to be addressed are as follows: The cutting tables new tables have been requested for two years. They are essential if orders increase at a cost of à ¯Ã‚ ¿Ã‚ ½15,000 each. The eleven sewers produce on average five shirts a day each. The maximum which can be produced without additional staff is seven unless quality is sacrificed. The three finishers spend a lot of time on special orders. More staff will be needed in this area unless the website only allows for standard orders. The despatch manager advises unless more mechanisation is introduced more staff will be needed if orders have to be completed quickly. It would be easier to sell knitwear and overcoats on the website most of which are supplied by other companies. However the suppliers of knitwear and overcoats would need at least two months notice if the volume of orders were going to increase substantially. The manufacturing manager supports the overall ideas but stresses it is absolutely no use trying to sell goods which cannot be produced in a reasonable time period as this would do more harm than good to the companys reputation. Production need to be involved in the communication process at all times unless they are fully aware of what is happening at all times there wont be any goods to sell. The sales and marketing function are excited by this new venture. Jade Marsh (sales and marketing director) would like to see the task of setting the website given to a professional web development firm who are likely to charge à ¯Ã‚ ¿Ã‚ ½40,000 to à ¯Ã‚ ¿Ã‚ ½50,000 for a site with multi-media images. This will be vital to show the type of fabric that can be selected, the colour and the designs especially for the ties. The site must be user-friendly quick to access and use and that it can cope with a large number of hits without crashing. She believes the key date for it to be finalised is September, so that the company can benefit from Christmas orders. In order for the site to be marketed it will cost money, it must be registered with good search engines. She would like to have special offers to tempt visitors to return again. All stationary must be reprinted to include the website address. During the first year the site needs advertising as widely as possible. The sales and marketing director believes that the e-commerce should be located in marketing (as it is a method of selling goods). Ideally she would like two more staff, one to join the mail-order team and be responsible for Internet orders and another to join customer services in case there are any problems with goods sold over the Internet. She believes this would minimise communication problems as all sales will be controlled in one area. She estimates that the company could sell 200,000 shirts and 150,000 ties if a good job of setting up and marketing the website was accomplished. The human resources function is concerned about three main aspects. Where the website operations will be controlled. How the website will be developed. Kim Fields the administration and IT service manager believes she should have control of website operations as she is IT manager especially as computer staff are responsible to her. She believes maintenance of the site will be crucial, it is important to set it up fairly quickly and then it can expand. Kim considers the most sensible route for website development would be to hire their own multi-media web developer to set up the page and sub-contract specialist parts to an outside firm if needed. In addition a programme/copywriter would be needed. The software and other associated costs would be about à ¯Ã‚ ¿Ã‚ ½10,000. Having these staff would mean that the website could be continually updated in house. Keith is concerned about the effect on staff, he is anxious that the mail-order clerks should be trained to be able to print off and process orders arriving through the website as well as carrying out their current job. He thinks they will need extra help at busy periods such as Christmas. If the website is to be successful than eventually another member of staff may be required. He believes it to be more sensible to move this group of staff to the HR/Admin department so there would be better communications with the computer staff. Keith considers any communication problems during planning the stages can be solved by regular meetings between the IT and sales staff. Finance will also need to be included. Philip Markham has always aimed to produce menswear of excellent quality at affordable prices. The fabric used for shirts is of highest quality and designers aim to produce new designs each year. The functional areas which relates to these aims is the production department, finance department, human resources and sales and marketing. The first action to take would be in human resources the company needs to recruit the best people for the job including cutters, machinists, and finishers and look after them whilst they work. The finance function make sure that a budget is maintained when buying materials, paying wages and embarking in market research when embarking on achieving these particular aims. The finance function can give up-to-date information on the level of expenditure at any time. The production function uphold quality control at Philip Markham ands each team cutters, machinists and finishers is responsible for ensuring that quality is right at every stage of the process. Production is responsible for obtaining the best quality fabrics at the best prices and making sure all raw materials are delivered on time Human resources relates to these aims because their function is to recruit and train staff to meet all customer needs in relation to providing a service. The function incorporates company policy to treat employees fairly and equally in all aspects relating to their employment. A content workforce will achieve a friendly atmosphere and staff are keen to help consumers as well as each other.

Online Shoe Company Business Strategy

Online Shoe Company Business Strategy INTRODUCTION The business strategy game is an online, PC-Based game in which you run the world wide athletic footwear market in confronting each other competition against other markets companies run by different group of students into different industry. But this paper only focus on the industry 10 where 12 different companies named Air Nike, Dolce and Banana, IMF vs WTO, Fabulous Foots, Galpha, BAD BOYZ III, Legs supreme, CHU WUB CHU WUB, KVincci, , E-XIE, HA-N Ltd., and Just walk are included. In my industry BAD BOYZ III includes five members (Virayudh Baram, Saif Ur Rehman, Ying Zhao, Maliha Hasin and Imran Shahzad) are responsible for managing all aspects of the companys operation. Every company tried to use their best technique and execute well planned strategies for their company specially considering against the strategies of competitor companies, delivers good bottom-line results (Net Revenue, Earning per share (EPS), the return on equity (ROE), stock price, credit rating and image rating ) and builds shareholder value. This paper is divided in three main sections. First section describe the strategy adopted by BAD BOYZ III Company with the help of Michael Porter â€Å"Five Forces† theory, second section describes the external analysis of company using PESTLE analysis and at end the BAD BOYZ III company analysis from year 11 to year 17 will be discussed with each year progress diagrams shown in Appendix. BUSINESS STRATEGY IMPORTANCE The business strategy game is real time practice business environment. In this game our role is as Manager who responsible to use productive and efficient strategies for company production and profit. In strategic management the role and effect of top managers on company performance and importance of this relationship how may be affected by companys strategy is always recognize as critical issues (Hambrick and Mason (1984), Gupta and Govindarajan (1984), Gunz and Jalland (1996)). Business strategy is influenced by top management team of any firm (Hambrick and Mason, 1984). MICHAEL PORTER (1985) BASIC STRATEGY MODEL Michael Porter (1985) describes market Industry constitution and arrangement within the market is key factor for establishment of competitive strategy. Competitive advantages of any company against other competitors can be described by the â€Å"Five Forces† diagram shows the main idea of Porters theory of competitive advantage. This theory helps companies to know about the rules and regulation of competition in market. Porter argues, The ultimate aim of competitive strategy is to cope with and, ideally, to change those rules in the firms behavior (1985, p. 4).† According to Porter five forces find out company prosperity and profitability. Micheal Porter (1985) five forces are given below: Threat of substitutes Threat of new entrants Bargaining power of buyers Bargaining power of suppliers Competition among existing companies Porters 5 Forces Elements of Industry Structure In strategy implementation, competitive advantages, utilizing new production, new inputs for Foot Wear industry Porters Value Chain and Activity Mapping ideas give us useful information to applying these all activities. The value chain activities help BAD BOYZ III Company for examining all activities related to company performance and interaction such as (e.g. development, marketing, sales, operations, etc.) as a potential source of advantage. In year 12 company situation was little bit down and we were losing market shares in such situation we adopted the value chain activities of Porter. These activities help company existing and potential sources of differentiation e.g. products, associated services. The reason to choose this strategy ‘low cost and value chain system was helpful to underline the competitive advantages that cannot come from production side but anywhere from value chain. It also helps us to fit into value chains like suppliers, buyers and channels. PESTLE ANALYSIS PESTLE analysis is usually used to measure the organizations external factors like position, potential and direction for a business or organization. PESTLE is an acronym for Political, Economic, Social, Technological, Legal and Environmental factors. BAD BOYZ III Company PESTLE analysis is measured below: Political Factors Political factors illustrate that how and to what extent government intervenes in the investment. The main politics factors are trade barriers, tax policy, trade policies, labor law, export tariffs and environmental law. As concern to BAD BOYZ III Company not much influenced by these factors as all four regions North America, Asia Pacific, Latin America and Europe are associated with WTO. Economical Factors Economic factors show how business operate and what of decision would be make, these factors include economic growth, interest rates, exchange rates and the inflation rate. In the success and development of BAD BOYZ III company exchange rate, affect the costs o exporting products and the supply and price o imported product in an economy, plays a major role. From year 11 to year 17 company maintained a steady exchange rate. Even though company made some mistakes but due to healthy exchange rate company never fall badly. Social Factors These factors show cultural effects, health and safety aspects, people their age, population and growth rate, age and careers approaches. BAD BOYZ III Company participated in charity an as well Corporate Social Responsibility (CSR) and also providing complete health and safety environment. Technology Factors Technology factors are ecological and environment aspects like Research and development (R D), technology usage rate and automation, determine barriers to entry, low productive manufacturing level and impact on outsourcing decisions. BAD BOYZ III knows the importance of technology and benefits in business environment. Company all private label capacity stocks in Latin America and Asia Specific was up to date because these technology shifts can affect costs, quality, and lead to innovation. Environment Factors In environment major factors are weather, climate and variation in climate include weather, climate, and change. These factors can be analyzed as company insurance, farming and tourism. Up to date with weather inform company operation according to weather and products they offer to their customers. Legal factors Legal factors determine company legal boundary, discrimination law, consumer law, antitrust law, employment law, and health and safety law. These are average fixed value of any country and companies cannot across these boundaries. ANALYSIS OF BAD BOYZ III COMPANY FROM YEARS 11 TO 17 A complete and in depth analysis of BAD BOYZ III company is given below: Year 11 In the begging of year 11, BAD BOYZ III has total production plant capacity 6,000,000 to complete the requirements of production only for two regions North America and Asia Pacific. BAD BOYZ III Company has also managed to fulfill the production requirements of remaining regions Latin America, Europe-Africa. In the start of year 11 the demand in North America and Asia Pacific is not much high as compared to present production. So our company decided to sell 200,000 production in North America and 800,000 in Asia Pacific. BAD BOYS III adopt strategies free shipping, model offer and attractive price and advertisement in internet segment and in whole sale garment we offer rebate and model with delivery time guaranteed and advertisement to compete in competitive market. With these strategies we got good market share in internet segment but the market share in whole sale was not according to wish. At the end of year 11 our companys progress was good in contrast with other market companies with 7th position out of the 12. BAD BOYZ III company overall progress was good in footwear industry with revenue $266583000, net profit $ 30224000 with credit rating A-. Year 11 complete detail of BAD BOYZ III competitive strengths and weakness and development can be seen from appendix-1. Year 12 In year 12 BAD BOYZ III company co-managers made some changing in their management and business strategy to get maximum profit from footwear industry market. As the result of year 11 and market competitive approach we decided to sell our products with high and standard quality. As the result of new strategy, quality of product, profit was good and also helped to get high position. In internet segment our competitive strength was marketing, celebrity appeal, S/Q rating and model offer but with some weakness like retail price and shipping charges was some kind of not good factor in competitive market. In whole sale market our S/Q rating, rebate offer and retailer supports were our competitive strength points while the competitive weakness were wholesale price and retail outlets. At the end of year 12 because of some weaknesses in whole sale market and internet segment, company overall progress and position of BAD BOYZ II was down 10 out of 12 with revenue 201395000, net profit 8,587,000, EPS 0.86 and credit rating â€Å"c†. The complete description of BAD BOYZ III company year 12 weaknesses, strengths and overall progress is shown on appendix -2. Year 13 Year 12 result forced the BAD BOYZ III management to seriously take the notice of company performance that is going down. After a long discussion among BAD BOYZ III company co-manager we concluded that we should re-evaluate the company strategy and offer high quality products with low price that strategy lead to ‘low cost and increase market shares described by Portal(1985) five forces theory which is focus on high quality with low price. To achieve maximum profit and top position in footwear market we also considered about the private label segments. Year 13 is the year of thinking for us as the result of year 12 that make us to re-think our all strategies and policies that makes impact on our competitive strategies. With adoption of new strategy our competitive strengths retail price, advertising and model significantly increased but still some weaknesses are shipping charges and retail outlet are there. Because of change in strategy and improvement in retail segment, at end of year 13 Company received very good response in private label segment and got satisfaction results in other segments like revenue $ 393,872,000 that is double of last year 12, net profit was $ 31,854,000 with the ratio of earning per share equal to 3.19. These out comes caused companys rank improvement like was 8th out of 12th. In appendix-3 the BAD BOYZ III Companys year 13 overall progress including strength and weaknesses has shown. Year 14 Year 13 results increase our confidence and courage to getting more effective and efficient in the market and also lead us to understand the purchasing behavior of consumers. In year 14 we continued our last used strategy high quality with cheap price to attract more and more customers. It can only be achieved with high production as amount of consumers increased compared last year. To complete this target we need high amount money thats why BAD BOYZ III Company took a long term loan $ 248,000,000 from the bank. That loan enabled us to fulfill the production plant capacity 4600,000 per year in North America. To get high profit and maximize the sale production we seriously focus on private label that enables BAD BOYZ III competitive strengths increased as compare to the year 13 and sufficient reduction in weaknesses like internet segment and wholesale segment. End of the year 14 BAD BOYZ III Company almost received 100% response and overall progress was getting better with revenue $577,496,000 and net profit $41612, 000. In private label segment company done well and sell all pairs in private label segment caused the market share of private label segment increased such as 76.6% in North America, 52.0 % in Asia-pacific and 62.9% in Latin America as contrast to other market shares. This year increase in private label segment and overall progress helped BAD BOYZ III Company to improve its position like 6th out of 12th. For over all progress see Appendix-4. Year 15 Year 15 was little bit thinking year for BAD BOYZ III management team as the competition and consumers increasing unexpectedly. So our management decided to fix with no cost leadership and customer purchasing behaviors strategy by following Porter (1985) five forces and considering more on North Americas private label segment. The main reason to focus on North America was company high expenditure in this region because of more consumers and demands. Company wanted to get 100% feedback from that region as last year our management bought new plant capacity for it. Increased in demand and production caused the increase in BAD BOYZ III competitive strengths as compare to previous year such as ‘celebrity appeal but weakness remained same as ‘model availability. End of the year 15th brought good news in market share as BAD BOYZ III achieved all market share from North America in private label segment as compared to other regions but with some sad news as company lost his market share in rest of regions. The total revenue was $ 530,284,000 and net profit $ 55474,000 which is somewhat increased as contrast to year 14. In BAD BOYZ III company success story another success was stock prize $ 102.49 and company also offered amount 10,135,000 dividend this year. The company rank was getting better and better as was 5 out of 12. In Appendix-5 year 15 overall progress is shown. Year 16 In year 16, BAD BOYZ III Company decided to remain fixed with same strategy as in year 15 company sold almost all products. To achieve this target company decided to increase the production and plants in different segments especially in North America and Asia Pacific to produce more revenue. Company was getting satisfaction feedback from North America, so company decided to build more plant capacity in North America as well in Asia Pacific region. BAD BOYZ III Company purchased 1500 plant capacity and build 500 in North America and also considering Asia Pacific purchased 800 plants capacity in that region. In year 16th the companys competitive strengths were celebrity appeal and advertising same as last year and company also tried to get rid of the weakness related to company production and profit. Company decided to sell quantity of 500 stocks in the price of $ 96.72 as stock price was really high. At the end of the year 16th the BAD Company revenue was $ 537,898,000 that is little bit high as contrast the previous year and net profit was $30,721,000. As company was getting almost 100% market share in private label from North America caused BOYZ III market share strong position in foot wear market. Appendix-6 represents the Year 16 over all progress. Year 17 Year 17 was decision year for BAD BOYZ III management because company management decided to buy new plant in North America with capacity of 1,900,000 pairs per year. This decision is made on behalf of the year 16 results as consumers increase unexpectedly. Company also reduced the 50% prices of pairs to sell more and more products in all regions to accomplish this strategy and apply these prices we need more and more stocks. Company decided to purchase new 3135 stocks with the price of 57.73 per share. These share prices were higher than the average market shares and company still focusing on North America private label segment with 90.5% share. As mentioned above year 17 was decision year for BAD BOYZ III to make another major decision in market. For this purpose we make a commission to discuss all aspects of Footwear Company including stocks and competitive environment. In this commission we included that we should offer 4000 pair at price of $ 40, was doubled as compare to last year, in North America private label region. That decision is made on two reasons: From the last few years company was getting required feedback from North America. There were no strong competitors in North America. At the end of year 17th the decisions made and strategies applied resulted in excellent outcomes. In North America private label company sold 3546 pairs out of 4,000 at double price $40. BAD BOYZ III company revenue was 690,317,000 and net profit was 107,491,000 increased highly up to 300%. These successful factors boost company rank to top three positions like was 3rd out of 12. The other big achievement was in region of Earning per Share (EPS) that was $14.33 helped to come in 76th position from all over the world in footwear industry. APPENDIXES Appendix-1 Year 11th BAD BOYZ III Annual Summary Report Appendix-2 Year 12th BAD BOYZ III Annual Summary Report Year 12th BAD BOYZ III Annual Summary Report Revenue Net Profit Earnings Per Share Stock Price Return On Equity Image Rating Credit Rating $201,395,000 $8,587,000 $0.86 $21.07 4.60% 61 C North America Internet Segment: Wholesale Segment: Private Label Segment Actual Industry Average Actual Industry Average Actual Market Demand Price $75.30 $68.57 $62.66 $52.47 MAX $47.47 Model Offered 200 168 200 192 Advertising $15,000,000 $6,959,000 $15,000,000 $6,879,000 Celebrity Appeal 100 23 100 21 S/Q Rating 6 5 6 5 4 Market Share 10.0% 9.1% 6.6% 8.3% 0.0% 100.0% Europe Africa Internet Segment: Wholesale Segment: Private Label Segment Actual Industry Average Actual Industry Average Actual Market Demand Price $75.30 $69.52 $62.80 $53.32 MAX $48.32 Model Offered 200 166 200 192 Advertising $15,000,000 $6,771,000 $15,000,000 $6,771,000 Celebrity Appeal 70 18 70 18 S/Q Rating 6 5 6 5 4 Market Share 9.4% 8.3% 7.2% 8.3% 0.0% 100.0% Asia Pacific Internet Segment: Wholesale Segment: Private Label Segment Actual Industry Average Actual Industry Average Actual Market Demand Price $75.30 $68.57 $95.53 $51.88 MAX $46.88 Model Offered 2 Online Shoe Company Business Strategy Online Shoe Company Business Strategy INTRODUCTION The business strategy game is an online, PC-Based game in which you run the world wide athletic footwear market in confronting each other competition against other markets companies run by different group of students into different industry. But this paper only focus on the industry 10 where 12 different companies named Air Nike, Dolce and Banana, IMF vs WTO, Fabulous Foots, Galpha, BAD BOYZ III, Legs supreme, CHU WUB CHU WUB, KVincci, , E-XIE, HA-N Ltd., and Just walk are included. In my industry BAD BOYZ III includes five members (Virayudh Baram, Saif Ur Rehman, Ying Zhao, Maliha Hasin and Imran Shahzad) are responsible for managing all aspects of the companys operation. Every company tried to use their best technique and execute well planned strategies for their company specially considering against the strategies of competitor companies, delivers good bottom-line results (Net Revenue, Earning per share (EPS), the return on equity (ROE), stock price, credit rating and image rating ) and builds shareholder value. This paper is divided in three main sections. First section describe the strategy adopted by BAD BOYZ III Company with the help of Michael Porter â€Å"Five Forces† theory, second section describes the external analysis of company using PESTLE analysis and at end the BAD BOYZ III company analysis from year 11 to year 17 will be discussed with each year progress diagrams shown in Appendix. BUSINESS STRATEGY IMPORTANCE The business strategy game is real time practice business environment. In this game our role is as Manager who responsible to use productive and efficient strategies for company production and profit. In strategic management the role and effect of top managers on company performance and importance of this relationship how may be affected by companys strategy is always recognize as critical issues (Hambrick and Mason (1984), Gupta and Govindarajan (1984), Gunz and Jalland (1996)). Business strategy is influenced by top management team of any firm (Hambrick and Mason, 1984). MICHAEL PORTER (1985) BASIC STRATEGY MODEL Michael Porter (1985) describes market Industry constitution and arrangement within the market is key factor for establishment of competitive strategy. Competitive advantages of any company against other competitors can be described by the â€Å"Five Forces† diagram shows the main idea of Porters theory of competitive advantage. This theory helps companies to know about the rules and regulation of competition in market. Porter argues, The ultimate aim of competitive strategy is to cope with and, ideally, to change those rules in the firms behavior (1985, p. 4).† According to Porter five forces find out company prosperity and profitability. Micheal Porter (1985) five forces are given below: Threat of substitutes Threat of new entrants Bargaining power of buyers Bargaining power of suppliers Competition among existing companies Porters 5 Forces Elements of Industry Structure In strategy implementation, competitive advantages, utilizing new production, new inputs for Foot Wear industry Porters Value Chain and Activity Mapping ideas give us useful information to applying these all activities. The value chain activities help BAD BOYZ III Company for examining all activities related to company performance and interaction such as (e.g. development, marketing, sales, operations, etc.) as a potential source of advantage. In year 12 company situation was little bit down and we were losing market shares in such situation we adopted the value chain activities of Porter. These activities help company existing and potential sources of differentiation e.g. products, associated services. The reason to choose this strategy ‘low cost and value chain system was helpful to underline the competitive advantages that cannot come from production side but anywhere from value chain. It also helps us to fit into value chains like suppliers, buyers and channels. PESTLE ANALYSIS PESTLE analysis is usually used to measure the organizations external factors like position, potential and direction for a business or organization. PESTLE is an acronym for Political, Economic, Social, Technological, Legal and Environmental factors. BAD BOYZ III Company PESTLE analysis is measured below: Political Factors Political factors illustrate that how and to what extent government intervenes in the investment. The main politics factors are trade barriers, tax policy, trade policies, labor law, export tariffs and environmental law. As concern to BAD BOYZ III Company not much influenced by these factors as all four regions North America, Asia Pacific, Latin America and Europe are associated with WTO. Economical Factors Economic factors show how business operate and what of decision would be make, these factors include economic growth, interest rates, exchange rates and the inflation rate. In the success and development of BAD BOYZ III company exchange rate, affect the costs o exporting products and the supply and price o imported product in an economy, plays a major role. From year 11 to year 17 company maintained a steady exchange rate. Even though company made some mistakes but due to healthy exchange rate company never fall badly. Social Factors These factors show cultural effects, health and safety aspects, people their age, population and growth rate, age and careers approaches. BAD BOYZ III Company participated in charity an as well Corporate Social Responsibility (CSR) and also providing complete health and safety environment. Technology Factors Technology factors are ecological and environment aspects like Research and development (R D), technology usage rate and automation, determine barriers to entry, low productive manufacturing level and impact on outsourcing decisions. BAD BOYZ III knows the importance of technology and benefits in business environment. Company all private label capacity stocks in Latin America and Asia Specific was up to date because these technology shifts can affect costs, quality, and lead to innovation. Environment Factors In environment major factors are weather, climate and variation in climate include weather, climate, and change. These factors can be analyzed as company insurance, farming and tourism. Up to date with weather inform company operation according to weather and products they offer to their customers. Legal factors Legal factors determine company legal boundary, discrimination law, consumer law, antitrust law, employment law, and health and safety law. These are average fixed value of any country and companies cannot across these boundaries. ANALYSIS OF BAD BOYZ III COMPANY FROM YEARS 11 TO 17 A complete and in depth analysis of BAD BOYZ III company is given below: Year 11 In the begging of year 11, BAD BOYZ III has total production plant capacity 6,000,000 to complete the requirements of production only for two regions North America and Asia Pacific. BAD BOYZ III Company has also managed to fulfill the production requirements of remaining regions Latin America, Europe-Africa. In the start of year 11 the demand in North America and Asia Pacific is not much high as compared to present production. So our company decided to sell 200,000 production in North America and 800,000 in Asia Pacific. BAD BOYS III adopt strategies free shipping, model offer and attractive price and advertisement in internet segment and in whole sale garment we offer rebate and model with delivery time guaranteed and advertisement to compete in competitive market. With these strategies we got good market share in internet segment but the market share in whole sale was not according to wish. At the end of year 11 our companys progress was good in contrast with other market companies with 7th position out of the 12. BAD BOYZ III company overall progress was good in footwear industry with revenue $266583000, net profit $ 30224000 with credit rating A-. Year 11 complete detail of BAD BOYZ III competitive strengths and weakness and development can be seen from appendix-1. Year 12 In year 12 BAD BOYZ III company co-managers made some changing in their management and business strategy to get maximum profit from footwear industry market. As the result of year 11 and market competitive approach we decided to sell our products with high and standard quality. As the result of new strategy, quality of product, profit was good and also helped to get high position. In internet segment our competitive strength was marketing, celebrity appeal, S/Q rating and model offer but with some weakness like retail price and shipping charges was some kind of not good factor in competitive market. In whole sale market our S/Q rating, rebate offer and retailer supports were our competitive strength points while the competitive weakness were wholesale price and retail outlets. At the end of year 12 because of some weaknesses in whole sale market and internet segment, company overall progress and position of BAD BOYZ II was down 10 out of 12 with revenue 201395000, net profit 8,587,000, EPS 0.86 and credit rating â€Å"c†. The complete description of BAD BOYZ III company year 12 weaknesses, strengths and overall progress is shown on appendix -2. Year 13 Year 12 result forced the BAD BOYZ III management to seriously take the notice of company performance that is going down. After a long discussion among BAD BOYZ III company co-manager we concluded that we should re-evaluate the company strategy and offer high quality products with low price that strategy lead to ‘low cost and increase market shares described by Portal(1985) five forces theory which is focus on high quality with low price. To achieve maximum profit and top position in footwear market we also considered about the private label segments. Year 13 is the year of thinking for us as the result of year 12 that make us to re-think our all strategies and policies that makes impact on our competitive strategies. With adoption of new strategy our competitive strengths retail price, advertising and model significantly increased but still some weaknesses are shipping charges and retail outlet are there. Because of change in strategy and improvement in retail segment, at end of year 13 Company received very good response in private label segment and got satisfaction results in other segments like revenue $ 393,872,000 that is double of last year 12, net profit was $ 31,854,000 with the ratio of earning per share equal to 3.19. These out comes caused companys rank improvement like was 8th out of 12th. In appendix-3 the BAD BOYZ III Companys year 13 overall progress including strength and weaknesses has shown. Year 14 Year 13 results increase our confidence and courage to getting more effective and efficient in the market and also lead us to understand the purchasing behavior of consumers. In year 14 we continued our last used strategy high quality with cheap price to attract more and more customers. It can only be achieved with high production as amount of consumers increased compared last year. To complete this target we need high amount money thats why BAD BOYZ III Company took a long term loan $ 248,000,000 from the bank. That loan enabled us to fulfill the production plant capacity 4600,000 per year in North America. To get high profit and maximize the sale production we seriously focus on private label that enables BAD BOYZ III competitive strengths increased as compare to the year 13 and sufficient reduction in weaknesses like internet segment and wholesale segment. End of the year 14 BAD BOYZ III Company almost received 100% response and overall progress was getting better with revenue $577,496,000 and net profit $41612, 000. In private label segment company done well and sell all pairs in private label segment caused the market share of private label segment increased such as 76.6% in North America, 52.0 % in Asia-pacific and 62.9% in Latin America as contrast to other market shares. This year increase in private label segment and overall progress helped BAD BOYZ III Company to improve its position like 6th out of 12th. For over all progress see Appendix-4. Year 15 Year 15 was little bit thinking year for BAD BOYZ III management team as the competition and consumers increasing unexpectedly. So our management decided to fix with no cost leadership and customer purchasing behaviors strategy by following Porter (1985) five forces and considering more on North Americas private label segment. The main reason to focus on North America was company high expenditure in this region because of more consumers and demands. Company wanted to get 100% feedback from that region as last year our management bought new plant capacity for it. Increased in demand and production caused the increase in BAD BOYZ III competitive strengths as compare to previous year such as ‘celebrity appeal but weakness remained same as ‘model availability. End of the year 15th brought good news in market share as BAD BOYZ III achieved all market share from North America in private label segment as compared to other regions but with some sad news as company lost his market share in rest of regions. The total revenue was $ 530,284,000 and net profit $ 55474,000 which is somewhat increased as contrast to year 14. In BAD BOYZ III company success story another success was stock prize $ 102.49 and company also offered amount 10,135,000 dividend this year. The company rank was getting better and better as was 5 out of 12. In Appendix-5 year 15 overall progress is shown. Year 16 In year 16, BAD BOYZ III Company decided to remain fixed with same strategy as in year 15 company sold almost all products. To achieve this target company decided to increase the production and plants in different segments especially in North America and Asia Pacific to produce more revenue. Company was getting satisfaction feedback from North America, so company decided to build more plant capacity in North America as well in Asia Pacific region. BAD BOYZ III Company purchased 1500 plant capacity and build 500 in North America and also considering Asia Pacific purchased 800 plants capacity in that region. In year 16th the companys competitive strengths were celebrity appeal and advertising same as last year and company also tried to get rid of the weakness related to company production and profit. Company decided to sell quantity of 500 stocks in the price of $ 96.72 as stock price was really high. At the end of the year 16th the BAD Company revenue was $ 537,898,000 that is little bit high as contrast the previous year and net profit was $30,721,000. As company was getting almost 100% market share in private label from North America caused BOYZ III market share strong position in foot wear market. Appendix-6 represents the Year 16 over all progress. Year 17 Year 17 was decision year for BAD BOYZ III management because company management decided to buy new plant in North America with capacity of 1,900,000 pairs per year. This decision is made on behalf of the year 16 results as consumers increase unexpectedly. Company also reduced the 50% prices of pairs to sell more and more products in all regions to accomplish this strategy and apply these prices we need more and more stocks. Company decided to purchase new 3135 stocks with the price of 57.73 per share. These share prices were higher than the average market shares and company still focusing on North America private label segment with 90.5% share. As mentioned above year 17 was decision year for BAD BOYZ III to make another major decision in market. For this purpose we make a commission to discuss all aspects of Footwear Company including stocks and competitive environment. In this commission we included that we should offer 4000 pair at price of $ 40, was doubled as compare to last year, in North America private label region. That decision is made on two reasons: From the last few years company was getting required feedback from North America. There were no strong competitors in North America. At the end of year 17th the decisions made and strategies applied resulted in excellent outcomes. In North America private label company sold 3546 pairs out of 4,000 at double price $40. BAD BOYZ III company revenue was 690,317,000 and net profit was 107,491,000 increased highly up to 300%. These successful factors boost company rank to top three positions like was 3rd out of 12. The other big achievement was in region of Earning per Share (EPS) that was $14.33 helped to come in 76th position from all over the world in footwear industry. APPENDIXES Appendix-1 Year 11th BAD BOYZ III Annual Summary Report Appendix-2 Year 12th BAD BOYZ III Annual Summary Report Year 12th BAD BOYZ III Annual Summary Report Revenue Net Profit Earnings Per Share Stock Price Return On Equity Image Rating Credit Rating $201,395,000 $8,587,000 $0.86 $21.07 4.60% 61 C North America Internet Segment: Wholesale Segment: Private Label Segment Actual Industry Average Actual Industry Average Actual Market Demand Price $75.30 $68.57 $62.66 $52.47 MAX $47.47 Model Offered 200 168 200 192 Advertising $15,000,000 $6,959,000 $15,000,000 $6,879,000 Celebrity Appeal 100 23 100 21 S/Q Rating 6 5 6 5 4 Market Share 10.0% 9.1% 6.6% 8.3% 0.0% 100.0% Europe Africa Internet Segment: Wholesale Segment: Private Label Segment Actual Industry Average Actual Industry Average Actual Market Demand Price $75.30 $69.52 $62.80 $53.32 MAX $48.32 Model Offered 200 166 200 192 Advertising $15,000,000 $6,771,000 $15,000,000 $6,771,000 Celebrity Appeal 70 18 70 18 S/Q Rating 6 5 6 5 4 Market Share 9.4% 8.3% 7.2% 8.3% 0.0% 100.0% Asia Pacific Internet Segment: Wholesale Segment: Private Label Segment Actual Industry Average Actual Industry Average Actual Market Demand Price $75.30 $68.57 $95.53 $51.88 MAX $46.88 Model Offered 2

The Power of Painting in Kate Chopins The Awakening :: Chopin Awakening Essays

The Power of Painting in Kate Chopin's The Awakening The Awakening by Kate Chopin displays the struggle a woman goes through in order to break the current status quo. In this novel, Edna Pontellier releases herself to her deepest yearnings, plunging into an immoral relationship that reawakens her long dormant desires, enflames her heart, and eventually blinds her to all else. As she goes through these changes Edna involves herself in many different activities. Painting becomes one of her favorite pastimes and her artwork often depicts an important person in her life. Her impulse to paint is driven by her current emotion; this would explain the passion inserted into each peace of art. Edna is fascinated by painting and attempts to sketch and paint her friends. She has the opportunity to paint Adele Ratignolle, a woman she claims to be as poised as a Madonna. "Never had that lady seemed a more tempting subject than at that moment, seated there like some sensuous Madonna, with the gleam of the fading day enriching her splendid color" (22). Edna attempts to capture the scene with Adele and replicate it on her sketch pad but falls short. "After surveying the sketch critically she drew a broad smudge of paint across its surface, and crumpled the paper between her hands" (22). Edna in this way is a bit of a perfectionist. She will not accept anything less than faultless. If it does not successfully capture the image in the way that she herself sees it, it is deplorable. Luckily this is a recently acquired outlet and she has accepted the fact that her art might not be as good as it can be. Edna throws away some of her sketches, claiming to be an amateur artis t. If she held herself to a higher degree of talent it would more difficult for her to accept these imperfections. This attitude towards her painting relates just as easily to her attitude regarding life. Towards the beginning of the novel, Edna is more passive about the way she is living, the same way she is passive about throwing out her sketches. As Edna describes her youth and distant life in Kentucky, she paints images in her mind. She desperately wants to paint them, but instead uses the paint of memories.

Swot of Disneyland

SWOT – HOW DISNEYLAND HK CAN RELATE TO THE EMERGENCE OF ANOTHER DISNEYLAND IN SHANGHAI IN COMING DECADES : HOW HONG KONG CAN FURTHER STRENGTHEN THE EXISTENCE OF DISNEYLAND IN HK FOR BREAKEVEN SAKE: WHAT OTHER STRENGTH HK DISNEYLAND CAN SUSTAIN TO SURIVIVE FOR SHANGHAI DISNEYLAND BEING OPENED IN FEW YEARS LATER WITH DECREASE OF VISITORS FROM MAINLAND . WHAT IS THE WEAKNESS OF HONG KONG DISNEYLAND THAT CANNOT ATTRACT ENOUGH VISITORS TO MAINTAIN BREAKEVEN WITHOUT SUBSIDY FROM HK GOVERNMENT FOR EXAMPLES, POOR INFRASTRUCTURE FACILITIES IN DISNEYLAND, LIKE LITTLE FOOD CHOICES OPEN TO FIT FOR DIFFERENT PEOPLE . SPACE IS SMALL AND THE AMUSEMENT FACILITIES DID NOT UPDATE FREQUENELTY. MOVEROVER,THE ROAD SHOW LAST FOR SEVERAL MONTH WITHOUT CHANGE. THE TRANSPORATION FARES IS ABNORMALLY HIGH WHICH DETER HONGKONGESE TO VISIT AGAIN . OPPORUNTITIES : RE-BRANDING OF DISNEYLAND,MORE NEW THEME DRAMA , ROAD SHOW AND MUSICAL SHOW AND INNOVATIVE ADVERTISING AND PROMOTIONAL ELEMENTS THERE . THREAT – COMPETITION FROM HK OCEAN PARK BECAUSE LOWER ENTRANCE FEES AND BETTER TRANSPORATION NETWORK AND FARES. MORE LOCAL AND MULTI-CULTURAL ELEMENTS EMBEDDED INTO THE FACILITES AND VISUAL AIDS. MOST IMPORTANT IS THE EMERGENCE OF SHANGHAI DISNEYLAND . BASED ON ABOVE 4 ELEMENTS TO SEE WHEHTER THERE IS A DRASTIC CHANGE TO EXISTING HK DISNEYLAND MARKETING GLIMMSPE. IF HK GOVERNMENT NEED TO HAVE COLLATERAL CONTRACT WITH US DISNEYLAND, THERE IS NO DOUBT THAT HK SHOULD BOUND THE AGREED PERIOD OF TIME TO REPRESENT DISNEYLAND TO PROVIDE MINIMAL LEVEL OF SERVICE TO VISITORS. AFTER THE EXPIRATION OF ALL THE CONTRACT SERVICING PERIOD, HK WOULD CHANGE THE STRUCTURE/MARKETING STRATEGIES BY WHATEVER MEANS.

Dakota Office Products

Dakota Office Products Study Case Why was Dakota’s existing pricing system inadequate for its current operating environment? – profits only when clients placed large orders for cartons – real drop of profit if many clients place small orders – wrong cost determination for individual customers wrong cost determination for new services provided by DOP (to small charges for the â€Å"desktop† delivery, then the actual cost of it) 2. Develop an activity-base cost system for Dakota Office Products based on Year 200 data. Calculate the activity cost-driver rate for each DOP activity in 2000. Activity cost-driver rates: Activity One: process cartons in and out of the facility Rate=(90% of Warehouse Personnel Expense + Cost o Items Purchased)/cartons processed Rate=(90%*2,400,000+35,000,000)/80,000=464. 5 $/per carton Activity Two: the new desktop delivery service Rate=(10% of Warehouse Personnel Expense + Delivery Truck Expenses)/desktop deliveries Rate=(10%2,400,000+200,000)/2000=220 $/per carton Activity Three: order handling Rate=( Warehouse Expenses + Freight)/ number of orders Rate=(2,000,000+450,000)/(16,000+8,000)=102. 08 $/per order Activity Four: data entry Rate=Order entry expenses/Order lines Rate=800,000/150,000=5. 3 orders/per line 3. Using your answer to question 2, calculate the profitability of Customer A and Customer B. Activity One: process cartons in and out of the facility –> Number of cartons ordered Activity Two: the new desktop delivery service –> Number of desktop deliveries Activity Three: order handling –> Number of orders (manual + EDI) Activity Four: data entry –> Number of line items Manufacturing Overhead cost-driver rates Customer A Customer B Customer A†¦ Dakota Office Products Dakota Office Products Study Case Why was Dakota’s existing pricing system inadequate for its current operating environment? – profits only when clients placed large orders for cartons – real drop of profit if many clients place small orders – wrong cost determination for individual customers wrong cost determination for new services provided by DOP (to small charges for the â€Å"desktop† delivery, then the actual cost of it) 2. Develop an activity-base cost system for Dakota Office Products based on Year 200 data. Calculate the activity cost-driver rate for each DOP activity in 2000. Activity cost-driver rates: Activity One: process cartons in and out of the facility Rate=(90% of Warehouse Personnel Expense + Cost o Items Purchased)/cartons processed Rate=(90%*2,400,000+35,000,000)/80,000=464. 5 $/per carton Activity Two: the new desktop delivery service Rate=(10% of Warehouse Personnel Expense + Delivery Truck Expenses)/desktop deliveries Rate=(10%2,400,000+200,000)/2000=220 $/per carton Activity Three: order handling Rate=( Warehouse Expenses + Freight)/ number of orders Rate=(2,000,000+450,000)/(16,000+8,000)=102. 08 $/per order Activity Four: data entry Rate=Order entry expenses/Order lines Rate=800,000/150,000=5. 3 orders/per line 3. Using your answer to question 2, calculate the profitability of Customer A and Customer B. Activity One: process cartons in and out of the facility –> Number of cartons ordered Activity Two: the new desktop delivery service –> Number of desktop deliveries Activity Three: order handling –> Number of orders (manual + EDI) Activity Four: data entry –> Number of line items Manufacturing Overhead cost-driver rates Customer A Customer B Customer A†¦

Bacardi Breezer and the Marketing Mix

Bacardi Breezer and the Marketing mix Following the success of Bacardi rum, created in 1829 (Smith, 2002) the company decided to diversify in 1994 launching Bacardi Breezers. These are â€Å"refreshing blend of Barcardi rum, fruit juices, exotic flavourings and sparkling mineral water† (http://www. thedrinkshop. com/products/nlpdetail. php? prodid=410) Bacardi were the first to launch ready-to-drink alchopops and are currently the market leader in the segment.The Bacardi Breezers come in many different flavours such as watermelon, orange, line, pineapple, peach, grapefruit and cranberry. Bacardi also more recently brought out a half-sugar range with zesty lemon and raspberry flavours. Its fun colourful packaging with the distinctive bacardi logo is perfect for its target market of 18-24's. I do feel that Breezers may possibly be aimed more towards females with how colourful the alco-pops are, however that does not mean to say that Breezers don't appeal to males.The packaging i s the same for all bottles except the colour of the smaller labels determine the flavour of the alcopop being consumed. The bottles tend to only come in two different sizes, the smaller 275ml bottles which are most popular with the on-trade but are sold by both, and the 700ml bottle sold only by the off-trade. The 275ml bottles are also only available in 4 packs whereas competitors such as Smirnoff Ice sell 12 bottle packs.The â€Å"core† benefit of Bacardi breezer as a product is that it gets the consumer intoxicated, however this is not the only reason for consumption. When planning a product the core benefit is turned into an actual product, which then become the tangible benefits â€Å"they need to develop product and service features, design, a quality level, a brand name and packaging. † 1 (Armstrong, G. (2009) Marketing An Introduction. Essex, Pearson Education. ) So bacardi breezers product feature is its pre-mixed contents, its service features being helplines .Its design being more colourful than Bacardi's previous products makes it more attractive to the younger market its aimed at. Bacardi have set themselves a high quality level, â€Å"Breezer made the decision to maintain its premium pricing to reinforce its quality positioning and thus kept its price at the top of the range† (Case Study information. ) Having already established a brand name as Bacardi, Breezers packaging is very different to the core products as its fresh and modern rather than aiming for the more cosmopolitan market.For Bacardi's Augmented benefits however these are harder to distinguish as there is no need for installation or very much after sale service, although they do offer a warranty if you are not satisfied you can return the packaging and they will try to rectify the problem. Original Bacardi rum has a much simpler packaging which aims to interest its target market of women aged 25-39. In comparison to Breezers it is much more sophisticated and doesn 't have the playful edge that is associated with Breezers.In my opinion Bacardi rum is more likely to be seen is cocktail bars and contemporary pubs, whereas Breezers are spotted in nightclubs and consumed by a younger group whilst getting ready for a night out. Bacardi have also diversified into other pre-mixed drinks and introduced Bacardi Siler targeted at 21-27 year old young professionals enjoy being in a bar situation but don't necessarily like beer. (http://directmag. com/mag/marketing_million_push_rolls/) This also includes the mojito range which I feel makes it again more sophisticated than Breezers.Price is the amount charged for a product or service, the following table shows prices of the off trade for Bacardi Breezers. This indicates a competitive pricing strategy as Bacardi have set premium prices compared to some competitors in order to maintain the quality level expected of them and also the image of a better product that competitors, however they tend to be around t he same price as Smirnoff Ice and WKD in order to not be under-cut by these same quality competitors.Therefore Bacardi take note of what their direct competitors are doing and to an extent follow suit afterwards. It is clear that as market leader there is enough demand for Breezers at a premium price to its lower quality competitors such as Caribbean Twist. It is hard however to determine the definite pricing strategy for Breezers as there isn't enough widely spread information about Breezers marketing strategy this is because they are a private limited company and does not have to publish this information. The prices of on-trade prices vary widely from ? 2 to ? 3. 0 however most on-trade companies do not freely advertise their prices and therefore have more choice as to what to charge. It is clear however that in a social environment such as a nightclub prices will be higher than that of the off-trade as you are also paying for the experience. The on-trade tend to use value-added p rices in order to make more of a profit. Through research I have found that there are few pubs which actually sell Breezers over the counter, but almost every nightclub sells them which further indicates that Breezers are targeted at the younger market.The off-trade distribution channel for Bacardi Breezers is Producer -; Distribution centres -; Retailers -; Consumers. This is only a short channel of distribution, the reason for this is that Breezers do not need to go through many processes to be produced and therefore all production is in house. I feel that Bacardi could not use a distribution channel of only Producer -; Consumer as it is not that type of product and this way of distribution would not provide enough opportunity for marketing.Supermarkets such as Tesco can also benefit from economies of scales due to the size of their organisations and can then pass some of these savings onto the consumers. The on-trade distribution channel is Producer -; Distribution centres -; Who lesalers -; Retailers -; Consumers. The on-trade have a longer distribution channel as they will have wholesalers, this is due to the lack or storage for nightclus and they will also then benefit from economies of scale.The Breezer advertising campaign is very similar to that of WKD one of their competitors, Bacardi's slogan is ‘Bacardi Breezer: there’s Latin spirit in everyone’ (Cozens, 1999) whereas WKD uses â€Å"Have you got a WKD side? † (http://www. dooyoo. co. uk/drinks/wkd-blue/1305067/). It is clear that there is a huge focus on promotion for Breezers, this is known from the fact that they launched a ? 5. 6m advertising campaign in 1999.This was their main promotion of Breezers since the launch and this was what established the widespread product knowledge of Breezers consumers. Bacardi also used advertising to keep themselves ahead of the competition, â€Å"they ensure that they spend more on advertising and promotion than any of their rivalsâ⠂¬  (Case Study information). This means that if consumers are seeing more promotion from Bacardi Breezers, they will stick in their mind more than competitors such as WKD and therefore means that they will be more inclined to buy Breezers rather than its competitors.Bacardi Breezer – Segmentation and Targeting Bacardi Breezer, as said previously, targets 18-24's specifically those who are party-goers. This target market I feel do not have very much brand loyalty, this is due to the fact that a vast amount of this market are students and tend to change their buying habits very often. This means that it may be difficult to keep the same customers, which is why Bacardi need to constantly innovate and also advertise as much as possible.Their characteristics are the common interest in socialising and wanting a fun young alternative to beer and wine. Bacardi segments their market using their packaging for instance 18 year old will want the smaller 275ml bottle when they are out d rinking in pubs and clubs whereas 24 year olds would want the larger 700ml bottles that are available to put in their fridges at home. This means that they have different advertising campaigns for each size as they are aimed at different market segments.Bacardi uses the marketing mix by having different size bottles for their market segments and therefore having different prices as both ends of their target markets will have varying amounts of disposable income. Bacardi also use different types of promotion for the two alternatives in order to enable them to gain the interest of as many consumers as possible. Finally place is very important to how Bacardi targets their consumers as the younger end of their market buy more from the on-trade with the older ones purchasing increased amounts from the off-trade.